http://englishgirlinnewyork.com Tell a better story. Live a better life. Make a better world Sat, 27 Dec 2008 17:29:32 +0000 hourly 1 http://wordpress.com/ http://englishgirlinnewyork.com/2008/12/26/story-power-muhammed-alis-workboots/#comment-184 Sat, 27 Dec 2008 17:29:32 +0000 http://pjholt.wordpress.com/?p=44#comment-184 An inspiring story that has me thinking about how our curiosity and intuition can create new, spontaneous associations of seemingly unrelated items or concepts…like work boots and boxing! I look forward to reading this new book.

]]> http://englishgirlinnewyork.com/2008/12/23/the-best-story-teller-wins/#comment-183 Wed, 24 Dec 2008 07:28:08 +0000 http://pjholt.wordpress.com/?p=9#comment-183 Nice post I completely agree,customers are more likely to buy with a company that they have a relationship with. This company is often mentioned but thinking off the top of my head Apple is able to tell a great ‘story’ with its product presentations and press conferences. I know a few people who were glued to the screen watching last years Macworld and watching along with them I noticed that unlike a lot of tech presentations there is a big emphasis on viewer involvement and creating excitement from the company.

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